Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. The business of marketing is exploding, and Cox is at the forefront. SMU Academy is the professional training arm of Singapore Management University. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020 . Grow your career by building and sharpening your digital marketing skills. With many full-time, part-time to online digital marketing courses in Singapore, we're definitely spoiled for choice. Week 4 - Smau Academy | Summer Edition: Digital Marketing, Artificial Intelligence e Open Innovation. She is also a trainer and consultant in marketing. Acquire an in-depth understanding of how social media can be a resourceful guide to relevant target market in every stage of the conversion funnel, from awareness to the accomplishment of your predetermined objective. Welcome to the homepage of the Marketing group at the Lee Kong Chian School of Business. Over the years, Patricia has advised and consulted companies in brand management, consumer behaviour, digital marketing, market research and services marketing. In 2017, about 6% of Asia’s GDP was derived from digital products and services created directly through the use of digital technologies such as mobility, cloud, Internet of Things, and Artificial Intelligence. You’ll have a maximum of 18 months to complete all required coursework. google’s digitize academy@smu programme trains smu undergraduates in digital marketing & advertising technology The digital media sector is one of the fastest growing industries in the world. A 2018 study also predicts a dramatic acceleration in the pace of digital transformation across Asia’s economies. Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. Equipping ourselves for our digital marketing careers is essential in this day and age. Attain digital marketing skills to apply immediately in your work for quick return on investment. The exposure to speakers with real-world expertise is the biggest draw. Brad B McCormick Brad McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. 81 Victoria Street Consumers’ habits have changed drastically with technology and businesses need to constantly evolve skill sets along with it. These funded full-time training programmes range in 4 different disciplines in Media, Digital/Social Media Marketing, and Online Content Creation. Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology First cohort of 44 SMU undergrads to partake in … The institute specializes in Infocomm and Technology (ICT) courses, offering them across various mastery levels, and uses blended learning and innovative pedagogies to impart knowledge to their students. To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. Through the programme jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, you will learn to formulate digital marketing and communication strategies, produce relevant digital content and execute digital marketing related activities and campaigns through projects and simulation games. Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. It focuses on developing digital marketing skills for a new generation of marketers, and training local talents to be future experts and leaders of the Singapore digital marketing industry. Singapore Management University She shared, “This programme has deepened my understanding of the digital landscape with a comprehensive curriculum packed with real-life examples from the experts at Google. The programme has definitely imparted to me knowledge, confidence and interest in pursuing a career in the digital marketing sector. It has made near instantaneous communications and updates available to the masses. Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 This is a series of courses held by the Equinet Academy, approved by the SSG. Your business is an unknown entity until it can be found . Curriculum: Includes content such as an introduction to E-Commerce, an introduction to third-party e-commerce buiding platforms like Lazada and Shopify, optimization best practices, as well as promotion mechanics and Customer Relationship Management Digital Branding is a two-day program designed for SME business leaders and start up entrepreneurs to gain an end to end perspective of digital marketing process, acquire practical knowledge and tools to optimize growth. The Professional Certificate in Digital Marketing explores several aspects of the new digital marketing environment, including topics such as search engine marketing (SEM), social media marketing (SMM), persuasive copywriting, building a WordPress website for … In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Marketing is a dynamic field, and to keep up with the ever-changing scene, we want to empower the next-generation of thinkers who can seize opportunities offered by technology to deliver innovative strategies that will delight and excite customers not just in Singapore, but around the world.”, Third-year business management undergraduate, Nicole Ng, was among the SMU cohort which participated in the programme. Number of items in the shopping cart: . SMU Academy is the lifelong learning unit of Singapore Management University. The digital media sector is one of the fastest growing industries in the world. The institution has been running since 2013, and they offer digital marketing courses, workshops, and events which are best suited for small business owners, marketing executives, and working individuals.. Their courses, workshops, and events, run for two days and tackle a variety of topics. This is expected to surge to around 60% of Asia GDP by 2021. Upon its completion, you will be awarded a transcript and 0.5 CU as part of SMU's Master of Science in Communication Management. “Our students are excited and privileged to be part of the DIGITIZE programme. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. The practical knowledge that students will gain from this programme enriches and deepens the marketing concepts they learn within the BBM curriculum, and prepares them for the digital marketing industry. CANDIDATI COME SPEAKER. ENTRA A FAR PARTE DI SMAU ACADEMY! The requirements of the Marketing Major: Completing a marketing major at SMU involves taking six courses. Learn from engaging marketing leaders with real-world experience. Patricia Lui is a lecturer of marketing at Lee Kong Chian School of Business (LKCSB), Singapore Management University (SMU). Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. 31 07 2019 . Gain a professional credential with the potential to help grow your career and increase your salary. Our fast-paced program can be completed in as little as 6 months, though most students complete all of their courses over two terms, or about nine months. Developing a workforce of digital talents is thus imperative for our economy. Digital: Fastest Growing Field of Marketing. Home of the first academic institute devoted to the study of customer engagement and loyalty, as well as a Center of Excellence for the study of consumer behavior, the department offers powerful programs that emphasize the art and science of marketing. And you’ll meet and network with classmates from various industries. The SGUS Programmes offered by Singapore Media Academy are designed to provide jobseekers with training to boost their employability and competitive edge. Average annual salary for marketing managers in Texas. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks. Marketing fits well, academically, as well as career-wise, with a wide variety of other SMU majors (but perhaps especially finance, operations, strategy, corporate communications, information systems, economics and psychology). ", Administration Building Google’s DIGITIZE programme aims to tackle this talent shortage right here in Singapore. All Rights Reserved, Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology, digital’s share of total worldwide advertising will reach nearly 50% by 2020, Volunteer lawyers and SMU students recognised for their exemplary pro bono contribution, SMU bags silver for “Best Content Creation for a Virtual Event” and two bronzes at The Marketing Events Awards 2020, SMU student Joshua Tseng has been conferred the Goh Chok Tong Enable Awards, 3 in 4 caregivers of persons with mental health issues highlight a need for temporary separation from the person they care for, Singapore’s first national survey on caregivers finds, SMU School of Social Sciences Psychology Students bag five research awards including Best Research. Week 3 - Smau Academy | Summer Edition: Google ADS, competenze digitali, ristoranti intraprendenti. Harness the rich marketing potential of social media in the digital marketing arsenal. Academic rigor meets real-world application in every SMU PRO class, through curriculum developed in consultation with DFW’s leading marketing teams. In questo quinto appuntamento parliamo di cloud hosting, di strategie di marketing integrato e di tecniche di lean e agile management The emergence of social media phenomena has created many opportunities for individuals to reach out across geographical boundaries, demographics, race and religion. DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE E OPEN INNOVATION: TUTTI I SEGRETI PER UN BUSINESS DI SUCCESSO. Thought I’d chime in since no one’s answering here. Core course: In this course, you will learn to use the conversion funnel framework to better understand how you can guide a potential customer from awareness stage to the … Marketing well on social media is essential for every marketer today. Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. Disclaimer: I’m from NEXT Academy, SEA’s Best School for Digital and Tech skills, and YES, we do offer Digital Marketing Courses. Top job titles include digital marketing manager, sales executive. Con gli ultimi trend in ambito digital and network with classmates from various industries acceleration in the pace of talents! By the Equinet Academy, approved by the SSG harness the rich marketing potential of social media in the marketing! Of Asia GDP by 2021 Lithan Academy is part of Lithan Education, which has 6 campuses spanning Asia Communication. Approved by the SSG ever-changing landscape, employers are looking for professionals can. Curriculum developed in consultation with DFW ’ s leading marketing teams to me knowledge, confidence and interest pursuing. 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